Culture

Enterprise character
　 ├ corporate mission: to create a happy and sweet life
　 ├ corporate vision: to become a famous brand in the candy industry
　 └ core values: quality assurance, meeting customer needs, 100% integrity, prosperous future

Development strategy
　 ├ development concept: only to be strong can we become a century old brand of Dashu
　 ├ development goal: to be a famous enterprise in the development of Chinese candy industry
　 └ strategic thinking: capital operation × brand building × cultural communication

Business management
　 ├ management concept: Steel discipline
　 ├ employment concept: respect employees, only use
　 ├ innovation concept: Daily breakthrough and sustainable development
　 ├ team view: no forest without trees
　 ├ work concept: work is creation, work is happiness
　 ├ safety concept: keep extreme vigilance to prevent in case of occurrence
　 └ quality concept: quality is produced rather than tested

Moral cultivation
　 ├ the concept of human nature: first let customers accept your human nature, then let customers accept your products
　 ├ incorruptibility: the tree is not afraid of the sun, the body is not afraid of the shadow
　 └ worldview: be honest, do things fairly / do things first and then, pay first and then return

Brand marketing
　 ├ Brand concept: culture is product, trademark is brand
　 └ Brand proposition: happy and sweet every day

Return concept
　 └ sharing concept: from society to society